What is Location Intelligence?
Insights that transform decision-making
What is location intelligence?
Location intelligence is the insight gained from visualizing and analyzing geospatial data. Layering location-specific data—such as demographics, traffic, environment, economics, and weather—on a smart map or dashboard reveals unique insights. Leaders use location intelligence to better understand where and why things are happening and plan what to do next.
Location intelligence accelerates understanding
Decision-makers have access to unprecedented amounts of business data. Putting that data in the context of location is how we make sense of it and put it to work. Location is the common thread connecting disparate data sources and breaking down silos.
Revealing hidden patterns: Visualizing and analyzing data on a map uncovers relationships and trends for a more accurate understanding of a situation or system.
Providing real-time understanding: Leaders use location analytics to convert raw data into insights that empower in-the-moment decision-making with the best information possible.
Delivering business value: Unifying all relevant information by location enables organizations to approach challenges holistically and find impactful solutions.
Location intelligence is powered by GIS software
Location intelligence is made possible by geographic information system (GIS) technology, which allows users to manage, visualize, and analyze geospatial data. Location intelligence software—such as GIS smart maps, apps, and dashboards—makes it easy to share location-based insights with executives and decision-makers. Analysts and data scientists use sophisticated location technology as an essential business intelligence tool to combine and investigate all kinds of data.
Location is key to solving today’s challenges
The challenges we face in business and government are tied to location. Geography pulls together all key information about issues such as infrastructure modernization, sustainability, climate change, environmental management, and social equity.
Location data continues to increase. Location information has always been important. Now with billions of sensors and smart devices, we have much more data to visualize and analyze.
There are applications in every industry. From government to real estate and retail, location intelligence powers everything from supply chain optimization to climate resilience.
Location intelligence is an essential tool. Without location-based analysis, we’re missing out on crucial information and insight that enable more effective action.
